Skills

Art Direction
Uniform Design
Apparel Design

Nike // The Opening

The Opening 2026 marked the return of Nike Football's premier high school showcase after an 8 year hiatus, making its relaunch a significant moment for Nike Football. I collaborated on the art direction and design of the uniform and apparel collection, creating a visual system that celebrated six regions across the country while maintaining a cohesive identity across the tournament.

Our process began by researching both today's athletes and the cultural identity of each region to ensure every design felt authentic and relevant. From that research, we developed a graphic system anchored by the shape of the Nike swoosh and created color palettes and patterns unique to each region.

Additionally, I designed the athlete welcome tee, the championship tee, and both championship jerseys, extending the visual system from the invitation to the championship winning moment.