Services

Art Direction
Brand Identity
Social Media Assets
Marketing Assets

EatOkra

EatOkra is a digital platform that connects customers with Black-owned restaurants, eateries, and events near them. I designed a brand identity to reflect the layers, depth, flavors and vibrancy of Black diasporic cuisine and food experiences.

I used key food words such as heat, spice, flavor, simmer and fry to create a series of brand patterns. The color palette is inspired by the colors of spices, herbs, fruits and vegetables used in Black diasporic cuisine. I used the okra pod and seed icons to create frames for photos throughout the brand assets.

I created social templates as the baseline of the brand execution and the team used my art direction to build out the EatOkra website and brand decks.

Project completed while working with Retrospect Studios.