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Illustration

Art Direction

Select Essentials Concepts

This is a key artwork exploration for the Select Essentials product launch. The theme of this concept is More Strains. More Fun. Essentials offers so many varieties of strains, there is a perfect option for every personality. In this concept, I combine illustrations and portrait photography to explore the individuality of Select consumers and Essentials' ability to meet their unique needs. I created a visual for one sativa, hybrid and indica strain. Each visual has icons that represent the unique name and feeling of each strain.

* This work is conceptual only and was not selected for the final campaign.